Session
Crisis Mode: How to protect your (and/or your brand’s) reputation
A crisis can threaten your brand’s reputation.
The situation can be fast-paced, high-stakes and emotionally charged. When it comes to a crisis response, you don’t want to be building the plane while you are flying it.
In this session, attendees will take away:
• Three immediate steps to implement to prepare for a crisis
• Best practices during a crisis
• How to determine if an apology is required
This can be a 30-60 minute session with Q&A.
Lori Sussle Bonanni
Communications Consultant, elssus, LLC
Rochester, New York, United States
Links
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