Imagine a product team with diverse skills but lacking a clear vision and direction. Despite its potential for greatness, the team struggles with miscommunication, conflicting priorities, and a culture that stifles innovation. Multiply that by 1300 other product teams facing similar challenges within the same organisation. How can you scale up without undermining business agility, which is all about being fit for purpose and just-in-time delivery? These were the issues we faced, and our journey from that point to high-performing teams is a testament to the transformative power of effective coaching strategies in product development.

We recognised the importance of establishing a common vocabulary across all job families and roles, and used a sports analogy to remain relatable.
• Get ready: Structure – organisational design, product boundaries, and strategic tools.
• Get steady: Culture - bring the customer to the heart of everything we do, improve value delivery at an operational level using metrics consistently across the board.
• Get (on)going: Processes - inspection and adaptation at a tactical level to allow for rapid response to evolving requirements.