"Match Made in Revenue: The Economics of Business Agility" offers a fresh perspective on scaling business agility through economic principles like market friction, information asymmetry, and achieving critical mass. This 45-minute session unpacks how leading companies—such as Uber, Google, and Apple—overcome these challenges to optimise growth and agility. Attendees will discover actionable strategies to reduce operational inefficiencies, enhance decision-making transparency, and scale sustainably. The talk will provide key metrics for tracking progress and conclude with a dynamic Q&A to connect insights with participants’ real-world challenges.