This session focuses on the integration of SQL Server's extensibility framework with Power BI to supercharge your data analytics. We will delve into how to configure and use Python and R engines within SQL Server and explore their applications within Power BI. The discussion will highlight the setup process, the advantages of in-database analytics, and real-world scenarios where this integration shines, particularly in overcoming the limitations of Power BI’s native capabilities. By the end of this session, attendees will have a comprehensive understanding of how to leverage SQL Server's machine learning services to optimize their data analytics workflows in Power BI, ensuring enhanced performance, data security, and usability.