User Experience is included at every level of business. This can be seen in the culture of a company. Through the content, products and services that the employees create, the company engages with its consumers. User experience is integrated into every touchpoint of a company’s infrastructure when people engage with a brand. Learn why it’s important to have a Generalist on the team to oversee the User Experience for a company at every level of its processes, including: hiring, design, development, advertising, and marketing.

This talk has a surprise within the first 5 mins of delivery, to prove a point about how we represent ourselves and our business. This talk is my second most-requested talk because it catches people by surprise. It was given at NDC Oslo, KCDC, Detroit Code, and numerous other tech conferences.