Session

User Experience at Every Level of Business

User Experience is included at every level of business. This can be seen in the culture of a company. Through the content, products and services that the employees create, the company engages with its consumers. User experience is integrated into every touchpoint of a company’s infrastructure when people engage with a brand. Learn why it’s important to have a Generalist on the team to oversee the User Experience for a company at every level of its processes, including: hiring, design, development, advertising, and marketing.

This talk has a surprise within the first 5 mins of delivery, to prove a point about how we represent ourselves and our business. This talk is my second most-requested talk because it catches people by surprise. It was given at NDC Oslo, KCDC, Detroit Code, and numerous other tech conferences.

Christina Aldan

Consultant at Arana Software

Las Vegas, Nevada, United States

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