We’ll start by looking back at a time when building SaaS felt easier, when you could focus on the product itself without worrying about regulations, ecosystems, or global incidents. Through real stories, timelines, and a few memes, we’ll trace how the industry changed and how new “leads”, from big platforms to demanding clients, are reshaping the relationship between provider and customer. Along the way, we’ll try to understand what these shifts tell us about the next chapter of SaaS.

This talk explores how those changes are redefining what “minimum” means in an MVP. We’ll look at what tools, frameworks, and strategies can help create a new product in today’s landscape, how the current hype is shaping the way we build, and how it can be used to our advantage, not only through AI, but also through open-source.