This session explores how organizations can design and communicate an employer brand that truly resonates with junior professionals — from recent graduates to career changers. We’ll discuss what the next generation of talent values in an employer, how they interpret authenticity, and why traditional branding often fails to connect with them. Through practical examples and insights from early-talent programs, Luís will share strategies to attract, engage, and retain emerging professionals while strengthening the company’s culture and visibility. Participants will leave with actionable ideas to align their employer brand with the aspirations and language of the next generation.