An often overlooked application of data science in business involves prescriptive methods. These are the methods associated with making cars drive autonomously, dynamically adjusting routes to account for traffic, or automatically regulating system temperatures to deliver optimal operations. This field is often referred to by the catchier name for businesses as optimisation. The art of choosing the perfect set of actions to reach the ultimate value that can be achieved. This talk covers a range of use cases a business might not think to call upon the expertise of a data scientist for. This talk will also delve into the mechanics of the techniques used to deliver prescribed choices.