After working with dozens of companies over the past decade, some major trends have appeared that can improve your entire mobile business. Too many times businesses waste time building features no one will use, and miss out on taking their business forward. In this talk, Luke Wallace, VP of Application Engineering at Bottle Rocket, will discuss 5 of the biggest ways you can improve the velocity, quality, and satisfaction with the mobile experiences you build. These can be applied to mobile apps, websites, wearables, or AR/VR, and come from over a decade of experience with consumer-facing companies like Southwest Airlines, Chick-fil-A, Caesars Hotels, and many more.