In many organizations, there’s an invisible battle line between the sales and software teams that gets in the way of clear communication. In this talk, you will be taught small yet significant language changes you can implement immediately for better team collaboration.

In many organizations, there’s an invisible battle line between the sales and software teams. Sales people push for tighter deadlines, lower costs, and immediate feedback without fully understanding the consequences of their requests. Developers are known for being anti-social, critical, combative, and have a bad habit of overpromising and under delivering? Sound familiar?

In this talk, the speakers will present real-world ways they learned to overcome their biases and build a business and life together. You’ll learn frameworks for communicating through conflict, tips for understanding complexities outside your established domain, and small yet significant language changes you can implement today for better collaboration.