Session

Beyond Guns for Hire – Reclaiming the Art of Consulting

This talk is not just for consultants! It's for anyone anyone worried that simply producing code is no longer enough to create value.

Being a consultant has less to do with your job title and more to do with how you show up. Whether you’re a freelancer or the internal "fixer" called in when things get messy, you will learn how to drive change when "just writing code" is no longer enough.

For years, software consultants haven’t truly been consulting. We’ve been brought in to fill vacancies companies couldn’t recruit for; we onboard, get an email account, and quietly become part of the furniture. While this "body-shopping" model was once profitable, things have changed.

With AI now able to churn out code faster than any human "gun for hire," the value we need to provide is different. If you are only there to provide extra hands, you are replaceable. If you are there to provide clarity, guidance, and challenge, you are essential.

Consulting is a craft, not a gap-fill. In this session, we will explore the skills AI cannot replicate: managing stakeholders, influencing without authority, and knowing how to move on once the work is done.

Learn practical strategies to become the catalyst your organization actually needs when code is slowly becoming commodity.

Martin Mazur

I remove internal friction between tech & business, helping teams ship products customers will love.

Lund, Sweden

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