Session

Ethics by Design: Making AI Human-Centric from the Start

Artificial Intelligence is no longer a futuristic concept. It’s embedded in our daily lives, from personalised recommendations to biometric boarding at airports. But as AI becomes more powerful, so do the ethical challenges it brings: bias, misinformation, privacy erosion, and threats to human dignity.

In this session, we’ll explore why ethical responsibility in AI isn’t just for developers or policymakers. It’s for everyone! We’ll unpack key ethical frameworks, share real-world examples of AI gone wrong (yes, including some laughable ones), and show how Microsoft is embedding responsible AI principles across its products and services.

You’ll leave with practical insights, a few good laughs, and a renewed sense of purpose: to ensure that the AI we build reflects the values we live by.

Maarten Eekels

Microsoft Tech Lead @ Cronos & Microsoft MVP + Regional Director

Breda, The Netherlands

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