Session

Everyone has a responsibility to drive AI by ethical principles

Artificial intelligence (AI) is here, and it is here to stay. Already, we can see AI everywhere around us. Recommendations on Netflix and Amazon, digital assistants on websites and on your mobile phone, and boarding airplanes with face recognition instead of boarding passes. Just a few examples of what I have personally seen. However, AI also poses ethical risks, such as bias, discrimination, privacy violations, or harm to human dignity and rights. Or what about deep fakes, voice cloning, fake images, etc. We have all seen those examples. Therefore, it is crucial that everyone who develops, deploys, or uses AI acts with responsibility and accountability, ensuring that AI is aligned with human values and principles.

In this keynote, I will discuss why everyone has a responsibility to drive AI by ethical principles and what are some of the key ethical principles and frameworks for AI. I will also share some examples and best practices of how you can embed ethics into your own AI products and services. Finally, this session will demonstrate many examples of AI gone “wrong”, because we need to laugh and learn too.

Maarten Eekels

CTO Rapid Circle & Microsoft MVP + Regional Director

Breda, The Netherlands

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