This talk is designed to provide the audience with a comprehensive understanding of the concept of data as a product and how principles of product management are applicable in this context. The presentation will commence by emphasizing the significance of data, followed by an exploration of what it means to treat data as a product, distinct from data products. Real-world examples across various industries will be shared to illustrate this concept. The talk will then delve into the essential steps involved in building data as a product, offering insights into best practices and strategies for taking such data products to market. Key takeaways will underscore the vital role of data as a product in fostering innovation and business expansion, accompanied by practical tips for effectively utilizing data as a product. The presentation will conclude with an engaging Q&A session, allowing the audience to participate in discussions and seek clarification.