“In this digital age, the ability to share attention-grabbing stories is no longer just a luxury; it is an absolute necessity.”

Mahfuz will demonstrate how organizations can embed their purpose in all aspects of business, from innovation to operations. These tactics will produce purpose-driven team members that are committed to the organization’s brand values and growth.

After this session: business leaders and changemakers will be able to inspire their teams and increase performance using strategic storytelling.

Learning objectives:

- Learn the art and science of “impact stories” and how they can be used to empower action in your organization

- Develop a culture and community where changemaking and disruption is encouraged within your organization

- Harness an agile workforce and take ownership of the growth agenda

- Create a shared sense of purpose (align partnerships with your brand’s own values to evolve whilst remaining authentic)

- Adapt to the rapid-changing digital environment through practical growth strategies