“Transform a compelling narrative into decisive action.”

Mahfuz will share how the left brain and right brain can collaborate to achieve organizational objectives. These tactics will allow organizations to communicate insights effectively to drive positive improvements throughout their business.

After this session: branding leaders and marketers will be able to combine data with human insights to maximize profitability.

Learning Objectives:

- Transform measurable ideas into actionable strategies (through captivating storytelling)

- Articulate key insights found behind industry trends to create purposeful initiatives

- Stack your takeaways with relatable stories to create a meaningful impact

- Strive to truly understand your buyers and listen to them at scale

- Drive personalization to establish brand presence in your buyer’s community