“Think of yourself as a change agent, not just a brand builder.”

“We The Brand” plays off the Raptors’ popular “We The North” slogan to demonstrate how the individuals behind the logo create the brand.

Mahfuz will share how organizations can celebrate their brand history and champion their identity whilst stretching into the future. These tactics will allow business executives, brand managers, and human resources to foster an agile culture to adapt and grow alongside their customers.

After this session: business leaders and team members will be able to break down silos and focus on a holistic approach to growing the organization.

Learning Objectives:

- Breathe your brand identity into all strategic decisions your company makes

- Influence the direction of your organization by creating the right internal connectivity

- Harness cultural moments to unify your brand with your mission and vision

- Understand how telling your brand story can generate long-term revenue

- Create a brand statement (that can be shared with all members of your team) with a proven step-by-step exercise