In the ever-evolving app development world, creating a product that simply functions is no longer enough. Usually, we do not want to create an app - we want to build THE product. We want to create something that will be used by our users daily, bringing them joy and making their lives easier. Thus, it's crucial to keep a finger on the pulse of the users' behaviour, understand their struggles and needs, and later make observation-driven decisions to improve our products. In this talk, I will share some real-world tips and tricks used in developing products that users love and care about.

This talk covers three key strategies for gathering and analyzing user insights:
1) App monitoring: Unravel the inner workings of your app by leveraging logs, error and crash reports, and performance metrics. Identify performance bottlenecks, debug issues, and ensure a seamless user experience.
2) Product metrics: Dive into the numbers to understand user behaviour and preferences. Track app usage metrics, analytics, and engagement patterns to identify areas for improvement and optimize user engagement.
3) UX insights: Engage directly with users through internal and external feedback channels. Gather qualitative insights from user interviews, surveys, and usability testing to uncover their needs, pain points, and aspirations.