It’s 2024. You work in a product company. Focusing on outcomes and customer needs isn’t good enough anymore.

Sure: product development has matured and we have a rich foundation of powerful practices focused on meeting outcomes and customer needs.

However from blitzscaling to hyper-personalisation, these “good” practices have also created unsustainable businesses and entrenched systemic biases.

We’ll challenge the definition of “good” product practices and show you how to address the dark patterns that emerge. to build ethical, sustainable, inclusive products.

It is, after all, 2024.