AI is changing the structure of marketing teams, but the most important question is not how many tasks can be automated.

It is where human judgement still creates disproportionate value.

In this session, Marcelo Goudard presents a practical framework for redesigning marketing workflows around AI and automation.

The session examines which activities are strong candidates for automation, where human review remains essential, how roles evolve when execution becomes faster, and why positioning, creative direction, commercial judgement and strategic decision-making become more important rather than less.

The objective is not to replace the marketing team with AI. It is to remove low-value friction so that people can spend more time on the decisions that actually affect the business.

Target audience: marketing leaders, AI adoption teams, founders, growth executives and digital transformation professionals.

Preferred format: 45-60 minute talk, followed by Q&A.

Suitable for: AI, marketing, digital transformation, leadership and future-of-work events.