Businesses often talk about growth as if it were the result of a successful campaign, a new acquisition channel or a larger marketing budget.

Sustainable growth works differently.

It emerges from the interaction between acquisition, positioning, customer lifecycle, CRM, product, commercial execution, data and leadership decisions.

In this session, Marcelo Goudard presents a practical framework for thinking about growth as an operating system rather than a collection of marketing activities.

Drawing on experience across multiple industries, markets and stages of business maturity, he explores how to identify the real constraint to growth, distinguish activity from progress, establish meaningful leading indicators and create a management cadence that connects marketing activity to commercial outcomes.

The session is designed for leaders who want to move beyond channel optimisation and understand the architecture behind repeatable growth.

Target audience: CMOs, growth leaders, founders, commercial executives and senior marketers.

Preferred format: 15 minute talk, followed by Q&A.

Suitable for: growth, marketing, business strategy, leadership and commercial conferences.

No specific technical requirements.