Once upon a time, our industry was based upon innovation and renewal. Where brave developer knights built upon the ideas and dreams of others. But as it goes in every tale, we were struck by a curse. The curse of stubbornness... in this session, I will take a look at the history of our industry and how we have evolved in the field of software development. I show based on historic examples where we as an industry could have been and where we have chosen to be the knights of Not Invented Here making us build software over and over again while we could have advanced instead. This lightweight talk gives a perspective on our profession and hopefully will make you think twice next time when you think you need to build something yourself instead of looking at what is already out there and build on the shoulder of giants instead.