Have you ever thought about yourself as a brand, dev? Are you bored of your daily job, tasks and reading about burnouts to self-diagnoze yourself? Or did you ever think that programming is not something for you? If so.. the answer is simple: it doesn't have to be that way! And - you're the only reason why it is like that.

The goal of this talk is to encourage developers (mainly, but also all the tech/IT representatives) to step forward and do more than just their usual work e.g. share knowledge, build products/tools/packages, learn new stuff to become better not only from the technical perspective. I'm sharing my personal experience, how from a shy guy, totally without self-confidence I turned myself into one of the leading devs and team members in one of the most recognized Umbraco agency in the World + how I earn money from collaborations with various companies because of being "just" myself!