In this session we will demonstrate how the Customer Data Platform comes together with Customer Insights, Engagement Insights and Dynamics Marketing. We will talk about the importance of data, the constant feedback that our customers are giving us and why it is important not only to recognise it but to use it to offer our customers a tailored experience.

With these 3 technologies we are finally able to close the digital feedback loop by identifying silos in our data, acting upon them and tracking back if we had a successful engagement.