Session

The BA Slipping into the Role of a Product Owner

For many business analysts, the Product Owner role isn't just a career option, it's the natural next step. The skills BAs build every day, from requirements elicitation to stakeholder management, translate directly into the demands of product ownership. But the transition isn't automatic, and knowing exactly which gaps to close makes all the difference.

This session breaks down the real differences between the BA and PO roles, highlighting the strengths analysts already bring to the table and the skills worth developing before making the leap. Whether you're actively eyeing a PO position or simply want to understand how the roles intersect, you'll walk away with a clear, practical roadmap for building product ownership capability on top of your BA foundation.



𝗞𝗲𝘆 𝗢𝗯𝗷𝗲𝗰𝘁𝗶𝘃𝗲𝘀:
✔ 𝗠𝗮𝗽 𝘆𝗼𝘂𝗿 𝗕𝗔 𝘀𝗸𝗶𝗹𝗹𝘀 𝗼𝗻𝘁𝗼 𝘁𝗵𝗲 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗢𝘄𝗻𝗲𝗿 𝗿𝗼𝗹𝗲. Identify which core BA competencies transfer directly to product ownership—and which ones need sharpening.
✔ 𝗖𝗹𝗼𝘀𝗲 𝘁𝗵𝗲 𝗴𝗮𝗽 𝗯𝗲𝘁𝘄𝗲𝗲𝗻 𝗕𝗔 𝗮𝗻𝗱 𝗣𝗢 𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀. Understand the key differences between the two roles, from scope and authority to day-to-day priorities.
✔ 𝗕𝘂𝗶𝗹𝗱 𝗮 𝗿𝗼𝗮𝗱𝗺𝗮𝗽 𝘁𝗼𝘄𝗮𝗿𝗱 𝗯𝗲𝗰𝗼𝗺𝗶𝗻𝗴 𝗮𝗻 𝗲𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗢𝘄𝗻𝗲𝗿. Walk away with concrete steps for developing the skills and mindset that lead to PO success.

𝗧𝗮𝗿𝗴𝗲𝘁 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲:
This session is designed for business analysts who are considering a transition into product ownership, as well as those simply curious about how the two roles compare. It's especially relevant for BAs working in Agile environments who collaborate closely with Product Owners and want to understand the role from the inside. Whether you're actively planning a career move or want to strengthen your working relationship with your own PO, you'll leave with practical insight into the skills and mindset shift required.

𝗦𝗮𝗺𝗽𝗹𝗲 𝗩𝗶𝗱𝗲𝗼𝘀:
https://www.youtube.com/@TheInquisitiveAnalyst/videos

Marcus Udokang

Senior Business Analyst | Author | Speaker | Co-compiler of "The Evolving Analyst"

Calgary, Canada

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