What separates a good Product Owner from a truly great one, and what can business analysts moving into this role learn from that distinction? Great POs don't just manage a backlog; they champion the product vision, align stakeholders, and inspire teams to deliver maximum value.

This session explores the mindset, skills, and practices that elevate Product Owners from functional contributors to strategic leaders, with practical relevance for BAs navigating or considering this career path. Through real-world insights and proven techniques, you'll learn how to engage stakeholders more effectively, uncover deeper customer value, and embed continuous improvement into the product lifecycle. Whether you're a BA transitioning into product ownership or already in the role and looking to sharpen your impact, you'll leave with tools to elevate your influence.

𝗞𝗲𝘆 𝗢𝗯𝗷𝗲𝗰𝘁𝗶𝘃𝗲𝘀:
✔ 𝗘𝗻𝗴𝗮𝗴𝗲 𝘀𝘁𝗮𝗸𝗲𝗵𝗼𝗹𝗱𝗲𝗿𝘀 𝗳𝗼𝗿 𝗴𝗲𝗻𝘂𝗶𝗻𝗲 𝗮𝗹𝗶𝗴𝗻𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝗯𝘂𝘆-𝗶𝗻. Learn proven techniques for building consensus and trust across diverse stakeholder groups.
✔ 𝗨𝗻𝗰𝗼𝘃𝗲𝗿 𝗱𝗲𝗲𝗽𝗲𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝘃𝗮𝗹𝘂𝗲 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀. Discover how to use usage data and feedback to sharpen product decisions and prioritization.
✔ 𝗘𝗺𝗯𝗲𝗱 𝗰𝗼𝗻𝘁𝗶𝗻𝘂𝗼𝘂𝘀 𝗶𝗺𝗽𝗿𝗼𝘃𝗲𝗺𝗲𝗻𝘁 𝗶𝗻𝘁𝗼 𝘁𝗵𝗲 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗹𝗶𝗳𝗲𝗰𝘆𝗰𝗹𝗲. Explore strategies for driving lasting change and reinforcing improvement practices over time.

𝗧𝗮𝗿𝗴𝗲𝘁 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲:
This session is designed for business analysts transitioning into, or already working in, the Product Owner role who want to elevate their impact beyond backlog management. It's especially relevant for BAs seeking to strengthen stakeholder engagement, customer value discovery, and continuous improvement practices as they grow into a more strategic role. Whether you're new to product ownership or a seasoned PO looking to sharpen your leadership presence, you'll leave with practical tools to apply immediately.

𝗦𝗮𝗺𝗽𝗹𝗲 𝗩𝗶𝗱𝗲𝗼𝘀:
https://www.youtube.com/@TheInquisitiveAnalyst/videos