With the pressing requirement to solve business problems and provide a basis for making business decisions in a more data-driven context to remain competitive, the need to understand where business analytics can be applied in the various functional areas of an organization becomes more relevant. The talk will cover carefully selected hypothetical case scenarios for identified functional areas of the organization to illustrate how business analytics can be applied using identified concepts and techniques.

Topics that will be covered during the talk include the following: (1) Business analytics and its relevance, (2) Real-word applications of business analytics, and (3) Organization-specific case scenarios in the selected functional areas to illustrate the following business analytics techniques using commonly-used tools: (a) Predictive Analytics, (b) Prescriptive Analytics, (c) Correlation, (d) Regression Analysis, (e) Text and Sentiment Analysis.