AI adoption often stalls before the technology has a chance to deliver value. In her work with dozens of Knoxville-area companies across different industries, Marina Alex has seen the same five mistakes repeat, from starting with AI tools instead of a clear business problem to leaving employees out of the process.

In this practical, example-driven session, Marina will show managers how to spot these mistakes, what to do differently, and how to move AI from experimentation into everyday work. Attendees will use a simple five-point checklist to assess an AI initiative and leave with a clear next step for their team.