Your AI idea could improve the work, but leadership approval can take months. Why do promising ideas stall? Leaders may need a clearer picture of the expected value, total cost, risks, and how success will be measured before they approve a test.

Drawing on her work with companies across industries, Marina Alex shares a practical, vendor-neutral way to evaluate AI investments, including tools such as Microsoft Copilot, Claude, and ChatGPT. Using a real-world example, she’ll show how to build a business case, address leaders’ concerns, and define a focused pilot with measurable results.

Attendees will leave with a simple AI ROI canvas to help shorten approval conversations and move promising AI initiatives from idea to pilot faster.