DAX can feel like a paradox - simple at first glance, yet deceptively complex once you dig deeper. As Alberto Ferrari famously said, “DAX is easy, but hard.” If you've started your DAX journey and hit a few roadblocks, you're not alone.

In this session, Markus Ehrenmueller-Jensen shares five essential lessons he wishes he’d known when he first started with DAX. You’ll gain clarity on the fundamental concepts that often trip up beginners, like the critical difference between calculated columns and measures, and the game-changing role of row context vs. filter context. Markus will guide you through real examples and practical tips to help you understand and manipulate context—the heart of DAX—to create powerful, dynamic calculations.

Whether you're just getting started or already building models, this session will give you a solid foundation and a few "aha!" moments that make DAX finally click.

Who Should Attend:
Power BI users, data analysts, and Excel pros beginning their DAX journey—or anyone who's written a measure that didn’t quite work and wondered why.