The ultimate goal of a Power BI report is not just to provide insights but to drive action. In this session, we’ll explore how the International Business Communication Standards (IBCS) offer a scientifically grounded approach to designing business reports that do just that.

Based on cognitive science and visual perception theory, IBCS provides a proven framework for creating reports that are not only clear and consistent but also actionable. By applying these principles to your Power BI reports, you’ll learn how to reduce ambiguity, enhance clarity, and guide stakeholders toward decisive actions.

We’ll dive into practical examples of how standardized notations and message-driven visuals can improve comprehension and support business decisions. Whether you're a data analyst, BI developer, or business professional, this session will empower you to transform your reporting process from mere data presentation to action-oriented communication.