Customers and companies are becoming more digital and the amount of available data is growing everyday. Traditionally, data engineers were needed to implement business logic via data pipelines before business users can start using it. In this talk, I will explain how data analysts and non-engineers can use only Flink SQL to explore and transform data into insights and actions, without writing any Java, Scala or Python code. This includes:

* Exploring data sources, such as a realtime clickstream and a table with historical clickstream results
* Displaying a fraud detection notification based on the customers clickstream pattern
* Combining multiple data sources to display actionable insights on your website