You've likely heard about OpenTelemetry and are either starting to use it, or thinking about using it in your applications as you should! But how do you use it effectively, how should you set things up, what spans or activities should you create, how should you name them?

In this talk we'll cover:
* Codeless instrumentation
* Getting automatic spans from popular libraries
* What application context is important in your observability
* Different setup techniques
* Using OpenTelemetry in messaging systems like Azure ServiceBus and SQS/SNS
* How to export your telemetry signals to a backends
* How K8s can make observability simpler

This will be a talk about best practices, tips and tricks for getting the most out of OpenTelemetry.