Organisations want to become more Agile in order to be more competitive in the market, sometime being more agile is the way to survive in the competitive environment.

Transforming an organisation, is much more than applying a framework, it means identify the needs for a change, to create an adaptable roadmap and, more important, win hearts and minds of people.

Agile transformation, in particular, is a sort of paradox: often we look for a paradigm which allows adaptability and empowerment of the teams and people but we want something which won't change and we impose it to the people.

During this talk I will go through the lessons learnt during the Agile transformation in large organisations, from digital, to automotive, aerospace and packaging: what are the key factors of success, the pitfalls to avoid and what are some strategies. I will focus on groups and organisations which work with physical products for which these transformation is critical to achieve a competitive advantage and, at the same time, more complex than in the digital field.