No one ever mentions the Storage Account, no bombastic title on posts or articles, the sessions dedicated to it can be counted on the fingers of one hand, in practice it is the least considered Azure service. But the Storage Account has tons of advanced features that it would be good to be aware of. Features such as lifecycle management, object replication, immutable policies, blob inventory and encryption scope (just to name a few) allow us to provide a persistence layer for the "objects" of our applications that is scalable and affordable. So, come with me to re-evaluate this fundamental service for your Azure solutions.