Content editors are key stakeholders in a web build. For project managers, user experience experts, designers, frontend and backend developers a project duration is measured in months. For content editors the same project has a life span measured in years. We will consider how the content editor’s experience can and should impact the decisions and choices everyone else in the project makes. We will also look at how these principles and examples apply to Umbraco builds and how the whole team benefits by putting the editor in the driving seat.