Great open-source projects don’t succeed on code alone—they need stories that inspire adoption, contributions, and community engagement. Yet, many project leads and contributors struggle to communicate their project’s value in a way that resonates beyond technical audiences.

In this panel, Matt “Mohawk” Denny, Lorena Martinez Cure, and Miranda Carter share their unique approaches to using storytelling to amplify project visibility and impact. Matt brings expertise in building community-driven narratives that grow adoption and strengthen ecosystems. Lorena offers her perspective as a marketing strategist, simplifying complex concepts into compelling, user-focused stories. Miranda provides insights from her work as a Head of Community, bridging technical teams and broader audiences to create cohesive messaging.

Attendees will leave equipped with actionable strategies to craft stories that resonate, connect with diverse audiences, and drive long-term growth for their projects.