Ok, so in a world where OpenAI processes around 2.5 billion prompts per day and around a 5th of those are product related requests. It is clear that the way people are searching online is changing, and the source of their information is changing too.

Optimising for this new way of searching is known as GEO. Generative Engine optimistation.

And therefore we have to start asking ourselves.. are our commerce platforms or products ready for this?.. are we ready for the rise of the agentic AI and its role in purchasing journeys... and what are the implications if not?

In this talk we will highlight:

- How you can get your platforms ready for GEO
- How you can align all of your product data sources utilising Umbraco and Umbraco compose
- How we can use tools like Struct and utilise AI successfully to counteract hallucinations and unreliable product data being returned
- How the introduction of Umbraco AI can help us build for a world of agentic commerce