Admit it. When you think of Commerce platforms you mostly think about a website where you can buy clothes, or beers, or something ‘off the shelf’ as a B2C customer.

But what if the platform you’re building needs to provide commerce to wholesale, to trade or custom made to measure products whilst also considering B2C?

Through our case study we will demonstrate how we took multiple separate platforms serving different users and built one platform to accommodate them all.

We will discuss how we and why we made important tech decisions and arm you with:
- Why we used headless Umbraco Cloud
- How Struct PIM and Umbraco Commerce make complex products super simple
- How Umbraco wins in the Enterprise market
- The difficulty in trying to move multiple platforms into one place whilst keeping the ‘make sure the logic works the same as before’ requirement in place
- How this project considers Orchestration versus Composability versus platform administration