You collect valuable data about the impact of campus housing—but how often does it make it into your marketing? Too often, that story—and the data—stays buried behind daily operations. This session will highlight ways the data you already collect can support your marketing efforts, showing how different types of data points can be translated into messaging that resonates with key audiences. Whether you’re justifying budgets, attracting residents, or advocating for resources, you’ll leave with practical ideas for making your existing data work harder to tell your story.