In this talk, Mattias Andersson shares his actionable three-word definition of Information Security, demonstrates good and bad security through both personal stories and industry events (and not just data breaches), and describes how the Kano Model can be applied to building trust. With some interactivity, an audience volunteer, and even a short sing-along, you'll enjoy learning about security and product design (both independently and together). Mattias promises to touch on but spend at most 5 minutes on GenAI—and he says you can trust him on that.