As an enterprise Kubernetes user, we learned the hard way how complex adoption can be. We started as a small group of engineers, aiming to provide a robust cloud orchestration platform for our enterprise. Today, our open source platform powers thousands of control planes. The most relevant key to our success has been our focus on people and culture.

To excite developers, system admins, management, and many other roles within our enterprise, we foster contributions from different engineering units, by conducting internal TechTalks or holding workshops on creating Crossplane providers. This talk explores our technical, in particular our non-technical challenges to drive adoption of our Kubernetes-like service within an enterprise.

We will share strategies for engaging engineers and management through relatable user stories and workshops, demonstrating the platform's value in solving real-world problems. Attendees will learn how to create an engaged community in their own organizations.