When you launch a website, do you know what works? You don’t; you’re guessing. Your guesses may be based on experience and education, but with good A/B testing, you can also make decisions based upon data.

For example, do you know that even the way a duck’s face points (left versus right) could increase your conversions by 40%? As a case study, one of our clients, an insurance company, increased leads by making just a small 2px change.

In this talk, we will spend some time review the A/B checklist I use to guide you on your journey to discover what things to test, testing methodology, and the best tools to use for your clients’ sites.