Let’s be honest—most clients don’t understand what you’re protecting them from. And when they don’t understand, they don’t invest. This session teaches IT leaders and cybersecurity professionals how to translate risk into revenue by mastering the art of communication. Learn how to ditch the jargon, simplify the scary stuff, and position cybersecurity as a business-critical asset rather than an IT cost center. If your clients still think antivirus is enough, this session is your wake-up call.