In a court of law, we’re required to provide evidence for our claims, but in business, we don’t always share adequate proof that validates the claims we make. Content can be the perfect antidote to the “because I said so” claim-making that rarely creates the customer trust we want to achieve. This session will share how to corroborate your claims, demonstrate your value and educate your audience on all of the differentiators that are most important to your business and brand.

This session is great for sales audiences and marketing audiences, but i's been well received in the past by real estate agents, travel advisors, and others in a customer-facing role that faces skepticism they need to overcome.