Up against copycat competitors, regurgitating robots, and an endless sea of “experts” competing for audience attention, it’s easy for ideas to get lost in a sea of content sameness, depriving them of their impact. This session shares a method for identifying your content’s primary source of value and assessing its level of originality, allowing you to plot a path out of the endless hamster wheel of commodity content creation, and toward the creation of content that’s differentiated, memorable, and impactful.

This is great for antyone in the comms fields, including marketers, content creators, PR professionals, and more.