Every organization says that it values creativity and innovative thinking, but few have made any conscious effort to consider the conditions that allow creativity to thrive. As a result, we have far too many content teams that are told to be creative, but must operate in company cultures that aren't conducive to creativity, or are even unknowingly hostile toward it! To ensure your content team is operating at maximum innovation, this session will cover what makes creative thinking possible within organizations and how to increase your organizations capacity for creativity

This is most immediately actionable for creative and content/marketing teams, but could truly be applicable to any business/team where creative thinking, creative problem solving, and innovative thinking are needed.