Most marketers spend lots of time optimizing their content, but nowhere near enough time optimizing the processes that make that content possible. Streamlined content operations can help improve content quality, increase productivity, boost team morale and collaboration, and ultimately make content a more cost-efficient tool in your brand’s tool belt. This actionable session will provide guidance on establishing more efficient content team structure, process and content workflow.

This is typically best received and most useful for content, marketing, PR, agency, and other comms leadership, who want to improve the efficiency of their content team's operations.