Session

The Fusion Effect

We're one of the UK's largest telecommunications companies, supporting 42 million customers, 300 DBT users, 100 DBT projects and spending millions of dollars on compute annually in a single-tenant environment. At this scale, inefficiency isn't a nuisance…it's a cost.

In this session, we'll demonstrate how DBT Fusion cut wait times, reduced spend and broke reliance on CI/CD. With state-aware orchestration, instant SQL validation and column-level lineage, we've transformed how we build and ship data. We'll show how implementing Static Analysis raised quality, consistency, and trust.

Crucially, we'll demonstrate the before-and-after as we quantify the measurable gains achieved with DBT Fusion in terms of cost and speed.

We'll share the setup, challenges, wins and finally - explore what's next for us, whether thats AI, DBT skills and agentic workflows.

This is about more than tooling, it's about unlocking speed and intelligence at scale.

Melissa Simpson

Lead Analytics Engineer

London, United Kingdom

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