Session
Beyond Automation: Measuring AI Proficiency to Unlock True Business Value
AI adoption is accelerating across industries, but implementation alone doesn’t guarantee success. Organizations often focus on surface-level engagement metrics—system logins, automation rates, and AI-driven outputs—without assessing whether employees truly understand and leverage AI capabilities.
The result? Billions lost in unrealized ROI as AI tools remain underutilized or misapplied.
This session redefines AI adoption by introducing a proficiency-first framework that ensures organizations extract real value from their AI investments.
Attendees will gain insights into:
• The hidden gap between AI implementation and actual workforce adoption
• Why traditional tech adoption metrics fail to capture AI utilization
• Practical strategies for measuring AI proficiency beyond engagement statistics
• The impact of AI-driven decisions on operational efficiency, revenue, and customer experience

Melissa Jurkoic
Lifetime technologist devoted to improving the human experience through tech
Boston, Massachusetts, United States
Links
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